Keyword Research for Newbies

Chances are you are not optimizing your site with the best keywords and keyword phrases to get the most traffic to your site.

If you’re going to create a webpage, you want that webpage to contain keywords that have high search volumes on the search engines.

You also want to create backlinks using these same keyword phrases.

Your link text or Anchor Text should always be a keyword phrase, not a site title.  Not creating effective Anchor text has cost me  a ton of money over the years.  Don’t make the same mistake I did.

Example of Basic Keyword Research.

Someone wants to give Bob a link to his site.  Bob tells them to link to:

Bob’s Opportunity Website

That’s just crazy… whose going to search for that phrase?  Let’s say Bob is selling an Antioxidant opportunity.

Bob needs to goto:
https://adwords.google.com/select/KeywordToolExternal

Then in the Keyword box Enter: antioxidants

Then type in the Captcha Graphic.. and submit

Bob will then see the top search results for antioxidant related keywords

He will also see Advertiser Competition and Average Search Volume.

Bob can either use a keyword phrase with a high search count, or opt for one with a lower search count where there’s less competition.

That’s a great tip.. look for smaller niches and dominate them.

Either way, Bob should be using these keywords in his links, site text and advertising.

So to sum up… If Bob was to use: Antioxidant Supplement Opportunity

He’d get a lot more traffic in the long run.

Remember… Getting links is not just about getting clicks..  It’s about increasing your ranking in Search Engines.