By
Dan Nickerson on Thursday, January 29th, 2009 |
No Comments
Basically, you install this free software as a firefox plugin, and when you perform a Google search on any keyword, it places a “view keywords” button directly below any Adwords advertiser’s listing.
If you click the “view keywords” button, you can see the keywords AND what the Adwords advertiser is bidding on! Plus, a bunch of other very cool stats.
While the software is free, there is an upsell with a potentially very lucrative and very clever marketing technique.
Download PPC WebSpy Free!
Make sure you go there right away, because I don’t know how long this application will be free.
By
Dan Nickerson on Thursday, January 29th, 2009 |
No CommentsChances are you are not optimizing your site with the best keywords and keyword phrases to get the most traffic to your site.
If you’re going to create a webpage, you want that webpage to contain keywords that have high search volumes on the search engines.
You also want to create backlinks using these same keyword phrases.
Your link text or Anchor Text should always be a keyword phrase, not a site title. Not creating effective Anchor text has cost me a ton of money over the years. Don’t make the same mistake I did.
Example of Basic Keyword Research.
Someone wants to give Bob a link to his site. Bob tells them to link to:
Bob’s Opportunity Website
That’s just crazy… whose going to search for that phrase? Let’s say Bob is selling an Antioxidant opportunity.
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